As you think about what your new branding might look like, we wanted to remind you of three very important things to focus on when rebranding. Throughout your rebranding process, if you keep these items in mind, you’ll be more likely to end up with the exact refresh your business needs.

The first thing to keep in mind?

Your Story

Your business has a story, and your brand should tell it to the world. More likely than not, your business story is your story. Your original branding may have had your story already—on your website, in the way the shapes in your logo curved, but your story has continued on since then. It’s been refined and added to. Think of the complete picture—your personality, your vision, and let your brand reflect that.


That’s the next thing to focus on. When rebranding your business, it’s easy to get caught up in it all. What colors should you pick? Do you need a motto? What should your logo look like? The thing is, though, you’re not branding your business from scratch. You already have a brand—you’re just refreshing it, giving it a facelift. Keep it simple and think about the small changes you can make to your brand. That might be all you need.

Your Audience

Last, but not least, don’t forget who your customers are. What perception should your brand create? How old are they; where do they live; what would they prefer? If you intertwine your story with your audience, you’ll create the simple refresh your brand needs.

Your story, your audience, simplicity. Write it on a post-it note and stick it on your desk. Put it in your phone. Share it on social media. Keep these in mind.

Your rebrand will be successful. You’ll have an updated brand that resonates with your audience, tells your story, and keeps it simple.

Do you need a little guidance? Call the Agency. We’re here to help in any way we can.