During uncertain times, whether it’s temporarily shutting down a business, coping with regulation changes or dealing with other uncertain effects on your business from a recession or pandemic, it’s important to stay…
Attract Ideal Clients by Sharing Value with Social Media Marketing
Your business’s social media marketing strategies don’t have to take lots of time and research. Rather, you can use social media as a platform to share the information you’ve spent years becoming…
Designing a Brand Based On What Your Customers Need
It’s interesting how while designing a brand for your business, you find out just how well your services are fulfilling your customers’ needs. One of the biggest pieces of advice we’ve come…
Trends in Color for 2020
Pantone announced its 2020 color of the year: Classic Blue. Their post states, “A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky…
Why A Professional Logo Design Doesn’t Guarantee Business Success
We see it all the time. A new entrepreneur or even a long-time business owner pays for a professional logo design, anticipating business success after they start using their new logo. Oh,…
The Most Dangerous Branding Mistake We’ve Seen
Unfortunately, many new clients come to our branding agency asking us to fix this mistake. They hired a brand stylist or graphic designer, but the design they received doesn’t reflect their company’s…
How to Target Your Ideal Client with Your Brand
A strategic brand will target your ideal client. Everything from the fonts, colors, and messaging will be catered to your ideal client. The best way to deliberately reach your target audience is…
Common Brand Misconceptions: My Brand Identity Is its Visual Aspects
Welcome to the fourth post in our series, Common Brand Misconceptions! The fourth misconception: my brand identity is made up of visual aspects. The truth: your brand is the experience you provide.…
Common Brand Misconceptions: My Brand Is What I Say
Welcome to the third post in our series, Common Brand Misconceptions! The third misconception: my brand is what I say. The truth: your brand is what your clients have to say. So…
Common Brand Misconceptions: My Brand Can’t Be Professional and Personable
Welcome to the second post in our series, Common Brand Misconceptions! If you missed the first post, here’s the link. The second misconception: my brand can’t be professional and personable at the…