Running social media for a small business can be intimidating, and when you have hardly any engagement, it can feel like a waste of time. Why post every week or even every…
Brand Strategies for Growth
A well-designed and strategic brand influences just how well (and quickly) your business grows. Take a look at our top brand strategies for growth! 1. Establish clear business objectives. What are your…
Brand Name Checklist
As you create a brand name, you may be tempted to go with the most catchy and creative version. While this can be a good company name, there are many factors you…
The Most Overlooked Content Marketing Tip: Keep It Simple
Content marketing can be overwhelming — from what to say and how to say it to which platform to post it all on. The most overlooked content marketing tip, however, is to…
Effectively Using Storytelling in Marketing
Using storytelling in marketing is a key way to easily connect with your clients. Stories leave an impression that’s hard to forget and make marketing less of a sale, and more of…
Becoming a Purpose Driven Entrepreneur
Becoming a purpose driven entrepreneur is one of the best ways to grow your business. As an entrepreneur, you’re constantly being bombarded with the next best marketing tactic or the newest and…
Branding Budget Template for Small Businesses
Building a realistic branding budget for small businesses requires a few upfront decisions. Are you willing to outsource? What’s most important to you? Do you want a custom logo and a cohesive…
Introducing the StoryBrand Certified Guide Experience
I am super excited to tell you that as of July 2020, I am officially a StoryBrand Certified Guide! About StoryBrand I’ve been drawn to StoryBrand for a long time and have…
A Small Business’s Guide to Client Communication During Uncertain Times
During uncertain times, whether it’s temporarily shutting down a business, coping with regulation changes or dealing with other uncertain effects on your business from a recession or pandemic, it’s important to stay…
Attract Ideal Clients by Sharing Value with Social Media Marketing
Your business’s social media marketing strategies don’t have to take lots of time and research. Rather, you can use social media as a platform to share the information you’ve spent years becoming…