Using storytelling in marketing is a key way to easily connect with your clients. Stories leave an impression that’s hard to forget and make marketing less of a sale, and more of…
Becoming a Purpose Driven Entrepreneur
Becoming a purpose driven entrepreneur is one of the best ways to grow your business. As an entrepreneur, you’re constantly being bombarded with the next best marketing tactic or the newest and…
Branding Budget Template for Small Businesses
Building a realistic branding budget for small businesses requires a few upfront decisions. Are you willing to outsource? What’s most important to you? Do you want a custom logo and a cohesive…
Introducing the StoryBrand Certified Guide Experience
I am super excited to tell you that as of July 2020, I am officially a StoryBrand Certified Guide! About StoryBrand I’ve been drawn to StoryBrand for a long time and have…
A Small Business’s Guide to Client Communication During Uncertain Times
During uncertain times, whether it’s temporarily shutting down a business, coping with regulation changes or dealing with other uncertain effects on your business from a recession or pandemic, it’s important to stay…
Attract Ideal Clients by Sharing Value with Social Media Marketing
Your business’s social media marketing strategies don’t have to take lots of time and research. Rather, you can use social media as a platform to share the information you’ve spent years becoming…
Designing a Brand Based On What Your Customers Need
It’s interesting how while designing a brand for your business, you find out just how well your services are fulfilling your customers’ needs. One of the biggest pieces of advice we’ve come…
Trends in Color for 2020
Pantone announced its 2020 color of the year: Classic Blue. Their post states, “A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky…
Why A Professional Logo Design Doesn’t Guarantee Business Success
We see it all the time. A new entrepreneur or even a long-time business owner pays for a professional logo design, anticipating business success after they start using their new logo. Oh,…
The Most Dangerous Branding Mistake We’ve Seen
Unfortunately, many new clients come to our branding agency asking us to fix this mistake. They hired a brand stylist or graphic designer, but the design they received doesn’t reflect their company’s…