As you create a brand name, you may be tempted to go with the most catchy and creative version. While this can be a good company name, there are many factors you…
Branding Budget Template for Small Businesses
Building a realistic branding budget for small businesses requires a few upfront decisions. Are you willing to outsource? What’s most important to you? Do you want a custom logo and a cohesive…
How to Target Your Ideal Client with Your Brand
A strategic brand will target your ideal client. Everything from the fonts, colors, and messaging will be catered to your ideal client. The best way to deliberately reach your target audience is…
Common Brand Misconceptions: A Logo Is A Brand
Welcome to our series, Common Brand Misconceptions! We’re going to dedicate an entire blog series to brand misconceptions. The first misconception: a logo is a brand. The truth: a brand is more…
3 Things to Focus on During a Rebrand
As you think about what your new branding might look like, we wanted to remind you of three very important things to focus on when rebranding. Throughout your rebranding process, if you…
Brand Mistakes to Avoid
Whether you’re rebranding, launching a brand or simply continuing to build a brand you’ve started, there are some key things to avoid: 1. Not knowing what your brand stands for One of…
When Should You Rebrand Your Business?
You’ve probably seen the term quite a bit recently: rebranding. This idea likely makes you excited and nervous all at the same time. Your rebrand might be a new mission statement, website,…
The Difference Between Sales, Marketing & Branding
Are you looking for direction in developing your marketing strategy? We’re happy to provide you with a little direction. As a creative agency, we understand how challenging marketing can seem, but once…
What is a Mood Board and how can you create one?
Our moods set the tone for our days. Moods can change depending on our circumstances, the weather, and our surroundings. Mood setting is something that shapes us, whether we are tuned into…
Benefits of Outsourcing Design & Marketing
As an entrepreneur, you often end up doing everything yourself. You manage customer service, finances, product, and everything that a small business entails. However, there are some benefits to outsourcing some of…