It’s interesting how while designing a brand for your business, you find out just how well your services are fulfilling your customers’ needs.
One of the biggest pieces of advice we’ve come across is the following:
Don’t be married to your solution or your offering; be married to what your customers want.
This will ensure that you always have effective, needed products and services that people will want to pay you for. This will help you get more leads and grow your business.
But first, you have to examine what your customers want and then create services or products that they’ll love.
Determine Who Your Ideal Clients Are
Who is it that you’re working for? Who is it that you want to be working for? These aren’t necessarily the same audiences, as you may currently be working with a certain type of client, but you’re interested in shifting to a different niche. Once you’ve decided who it really is that you want to serve, then you can brainstorm what their needs are.
Identify What Your Ideal Clients Need
Is your ideal client a busy entrepreneur who needs help with marketing, but doesn’t have the time to do it? Or maybe you’re a boutique wedding photographer whose clients are busy brides looking to create memories. Focus in on what your customers need. Get very specific in this area.
Adjust Your Services Based on Those Needs
Is there a package that customers already love, but perhaps could have more value added?
Or is there something you don’t offer at all, but should be? What is it that your clients NEED? Are you offering that?
Design a Brand with This in Mind
By adjusting your services and your overall branding based on what your clients need and want, you’ll be ensuring that you always have effective products and services that people will flock to you for. Once you know who you serve, what they need, and how you can help, then you can adjust your brand messaging to match their unique needs.
Contact us here to go through an in-depth branding strategy. We can help you identify your ideal clients and how you can serve them.