Classic, Timeless, Clean, Welcoming
Empowering, Motivating, Supportive
Professional, Knowledgeable, Expert
The Brand Is Never:
Pushy, Lacking, Excluding,
Intimidating Or Cheap
In all copy, the brand voice is knowledgeable and expert. There is always compassion and empathy for the reader’s pain or problem, and you position yourself as the authority with the ability to guide and help solve the problem.
Communication is consistently kind, supportive, motivating and inspiring. There is always a sense of community, inclusiveness, and acceptance.
Most important, you are clear in your communication, through a bit of lighthearted humor, that you don’t take yourself too seriously are full of joy, and because of that, you ensure that fitness is fun.