Our old website was a little outdated, but more importantly it wasn’t really working for us. As small business owners and entrepreneurs we study a lot about marketing and one of the marketing experts we follow is Donald Miller author of Building a Story Brand. Having already worked with Sue on several design projects we knew we wanted her to help us design & development our new site – but we also knew we wanted to follow the StoryBrand framework. Not only was Sue familiar with the StoryBrand method – she was studying to become a StoryBrand Certified Guide, which she now is.
Our old website was a little outdated, but more importantly it wasn’t really working for us. As small business owners and entrepreneurs we study a lot about marketing and one of the marketing experts we follow is Donald Miller author of Building a Story Brand. Having already worked with Sue on several design projects we knew we wanted her to help us design & development our new site – but we also knew we wanted to follow the StoryBrand framework. Not only was Sue familiar with the StoryBrand method – she was studying to become a StoryBrand Certified Guide, which she now is.
Ahead of designing the website, Sue helped us refine our brand elements. Our business is 15-years old and we hadn’t really refreshed our brand since 2012 – it was time. Sue’s expertise in creative design is so inspiring to me. She can choose colors that convey our brand emotions and fonts that coordinate with the overall look and feel. Anytime she and her team designs something new – I get excited to open my email!

Brand Design

Brand Vibes

Classic, Timeless, Clean, Welcoming
Empowering, Motivating, Supportive
Professional, Knowledgeable, Expert

The Brand Is Never:
Pushy, Lacking, Excluding,
Intimidating Or Cheap

Brand Voice

In all copy, the brand voice is knowledgeable and expert. There is always compassion and empathy for the reader’s pain or problem, and you position yourself as the authority with the ability to guide and help solve the problem.

Communication is consistently kind, supportive, motivating and inspiring. There is always a sense of community, inclusiveness, and acceptance.

Most important, you are clear in your communication, through a bit of lighthearted humor, that you don’t take yourself too seriously are full of joy, and because of that, you ensure that fitness is fun.

After our brand got a makeover, we moved onto the website re-do. Using the StoryBrand framework, Sue and her team helped us clarify our message and simplify our site so that we were speaking directly to our target clients. Not only do we think our new site is beautiful, it has increased traffic and converted more leads! We are so happy to have a website that is actually helping us attract more clients.

Jess Bottesch & Ronda Williams
EMPOWER Personalized Training

Brand Design

Brand Vibes

Classic, Timeless, Clean, Welcoming
Empowering, Motivating, Supportive
Professional, Knowledgeable, Expert

The Brand Is Never:
Pushy, Lacking, Excluding,
Intimidating Or Cheap

Brand Voice

In all copy, the brand voice is knowledgeable and expert. There is always compassion and empathy for the reader’s pain or problem, and you position yourself as the authority with the ability to guide and help solve the problem.

Communication is consistently kind, supportive, motivating and inspiring. There is always a sense of community, inclusiveness, and acceptance.

Most important, you are clear in your communication, through a bit of lighthearted humor, that you don’t take yourself too seriously are full of joy, and because of that, you ensure that fitness is fun.

After our brand got a makeover, we moved onto the website re-do. Using the StoryBrand framework, Sue and her team helped us clarify our message and simplify our site so that we were speaking directly to our target clients. Not only do we think our new site is beautiful, it has increased traffic and converted more leads! We are so happy to have a website that is actually helping us attract more clients.

Jess Bottesch & Ronda Williams
EMPOWER Personalized Training

Website Design

Lead Generator Design

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