The Retreat Durham - Brand Identity

The Retreat at Brightleaf

Relax - Revive - Refresh

Blake came to Sue Forrest Agency with a dream in her heart that was coming alive. She was going to open The Retreat at Brightleaf, a downtown Durham massage and aesthetics studio like no other.


After many meetings and in-depth discussions to get clear on the client experience, the creative direction for the brand was determined. Our goal was to ensure that The Retreat was seen and experienced as a place where the atmosphere is calm, the services provide rejuvenation and escape from the daily grind and the environment one of peace and harmony. Even more important, we had to be clear that The Retreat was about therapeutic bodywork with an emphasis on maintenance for a client’s body as well as skincare.

The Agency conducts ongoing services for The Retreat that include: website edits and updates, design and production of marketing collateral, as well as newsletter writing and design support.

Being an integral part of the organic growth of our clients’ business is a very large part of what The Agency is all about.

SERVICES: Logo Design | Wed Design | Business & Appointment Cards | Marketing Collateral | Web Support | Marketing Communications

Client: The Retreat at Brightleaf

Style Guide

Design Work