Always fun, empowering, approachable, accepting, encouraging, supportive, transformative, inspiring, knowledgeable and compassionate.
Never, one-size=fits=all, intimidating, exclusive, judgmental, boring, routine or average.
In all copy, the brand voice is knowledgeable and the expert. However, there is always a sense of fun and a lightheartedness. Communication is consistently kind, supportive, understanding, loving, and non-judgmental. There should always be a vibe of inspiration and motivation, but never in a hard-core, pushy way.
Synergy’s communications are always lovingly challenging; they command attention and respect as well as a desire for accomplishment. The desire for accomplishment comes about because you ensure your client believes it’s possible.