Pantone announced its 2020 color of the year: Classic Blue. Their post states, “A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”
The color of the year is meant to be a reflection of the year’s trends, from business logos and interior design plans to the overall feeling for the year. You can read our post from 2018 here.
Blue is certainly one of those colors that stands the test of time. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Blue speaks to us in both mind and spirit. It’s calming. Darker versions are associated with depth, expertise, and stability.
I love the choice. In fact, it’s shown up in the brand styling for several of our latest projects (shown below). It has a calming element, but at the same time exudes strength of character and the stability we mentioned.
In the world of styling brand identity elements, my clients are looking to provide this experience to their clients. A calming influence with the strength of character, knowledge, and stability to guide them to their next level of expertise. It’s part of our own agency brand for these very reasons.
I love that they’ve given this honor to a classic!
Pantone held a Classic Blue sensory experience in Manhattan, showcasing what it’s like to taste, feel, and see Classic Blue. You can read about the event here. It was well-received.
Others, however, felt that Classic Blue was a bit too plain. Compared to the 2019 color, Living Coral (a soothing pink), and 2018’s color, Ultra Violet, blue came across to some as off the mark. Fast Company published an article suggesting that the color choice was “awful” and too reflective of big brands such as Facebook and the Google Docs icon.
Other Color Selections
Pantone isn’t the only one to have a color of the year, though. Some of the other selections are a bit more unique.
HGTV Home by Sherwin-Williams on the other hand, selected a pale pink color called, “Romance” for their 2020 color of the year.
Behr chose a faded green called, “Back to Nature.”
Benjamin Moore chose a soft, rosy color called, “First Light.”
These colors are reflective of the current trend preference of faded, pale colors. Behr’s green choice is spot-on with the rise in greenery from office plants to wall colors. Benjamin Moore’s color and the Sherwin-Williams color remind us a bit of last year’s Pantone choice, Living Coral.
Our Recent Brand Stylings with Blue
Blue has made its appearance in a few of our recent designs. Here are the mood boards and logo designs with a color similar to Pantone’s 2020 color selection.
What are your thoughts on this color selection by Pantone? Share below!