When Should You Rebrand Your Business

When Should You Rebrand Your Business?

You’ve probably seen the term quite a bit recently: rebranding. This idea likely makes you excited and nervous all at the same time.

Your rebrand might be a new mission statement, website, new logo, updated social media bios and post style, or all of the above. It might even just be a new font on your website and other material. Before you spend time and money on rebranding, you need to know that it’s the right choice, so you can dive in, or postpone if necessary. Our time is limited as business owners. Let us help you make the right choice.

After rebranding business after business, and even rebranding the agency recently ourselves, we’ve come up with the following reasons that you should highly consider a new brand design.

Reasons to Rebrand:

Your product or services no longer fit the original brand.

This one’s a little more obvious, but it’s still good to consider when rebranding. Do your original logo and tone match the products you’re selling now? How much have they changed? Can the original brand still match what your business is all about, or does it need to be refreshed to better encompass your business’s current model. Remember, unless you’re starting a whole new business, you should stay away from a brand that would seem unfamiliar next to your original concept. You want your customers to recognize you after your rebrand. A new brand design should be like coming home for the holidays to a house with a fresh coat of paint, new furniture and a few new plants in the garden.

Your brand is outdated.

You find yourself looking at your website and your social media pages, and it’s like you’re looking back ten years. This isn’t always a bad thing. It’s quite popular to have ‘vintage’ characteristics. But maybe you need to take your logo and give it a refresh. You may need to substitute in a more modern font or use colors that aren’t so inherently from the 90’s. Again, though, your brand, even with a refresh, should be familiar to your customers.

You don’t love your original branding.

It happens. You may have started your business, and with a whirlwind of decisions, your brand was finalized and wasn’t quite what you wanted. But it was done and you needed to launch, or perhaps you had already reached your budget. Or, you loved it then, but you don’t love it now. Whatever the situation was and is, you just don’t love your brand. This makes it hard for you to love sharing your business. This is a big problem. If you, as the owner, or PR employee, are struggling to feel a passion for the brand, then so are your customers. A rebrand will allow you to feel re-invigorated. It will make it easier for your customers to love your business, too.

If you’re considering the need to rebrand and would like to talk it through, give us a call. We’d be happy to spend some time with you to make the decision a bit easier. We look forward to hearing from you.

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